FBA Seller Resource

It takes a little help and a lot of action to be an FBA ALLSTAR. So here’s a few tools and resources to get you going and grow and scale your Amazon empire a bit more effectively. Note that some of these links are affiliate links (to help pay for editing and such) but if you’re uncomfortable with that, just Google the tool and you’re good to go

Product Research – Find Great Private Label Products

Jungle Scout

Jungle Scout Amazon ToolI didn’t use Jungle Scout to get started and honestly wish I did. Product research is almost TOO easy. Jungle Scout saves FBA sellers time (and money!!!) by automatically exporting BSRs, showing sales figures, tracking competitor review counts and and a ton of other great stuff when searching for private label Amazon opportunities.

And, there’s filters to find only products based on your private label criteria. Seriously, Jungle Scout automates most of the pain of product selection I struggled with as an Amazon seller.

And you can listen to Greg Mercer, the found of Jungle Scout and his process for product selection here in case you missed it.

Or, if you’re more interested in how Greg build 5 private label brands up to massive sales a month, think 6 figure revenues easy, check out our latest chat.

Save 10% with this special Listener Link —> Hell Yeah Discount!

Preview the WebApp

Seriously, it’s worth it!


Think JungleScout for Germany, Europe and everywhere else. Amachete is a powerful and affordable web app and chrome extension that shows product sales, reviews and revenue for any product anywhere on Amazon. The web app has custom filters to find great product opportunities and is the only option I know and use in Germany and Europe. Definitely recommend.

Amazon Best Sellers – Find all the top selling products on Amazon and get ideas on products to private label.


A free, powerful tool with a weird name, CamelCamelCamel allows you to review BSRs and product prices (including history) of  any Amazon products in the past. It rocks for checking trends and tracking competitors.

Scott Voelker’s FREE Private Label Workshop

Scott VoelkerThe Amazing Seller podcast helped IMMEASURABLY when getting started private labeling and research profitable Amazon niches to sell in. Now Scott’s released an in-depth class guiding folks through the hurdles and challenges of successfully researching, creating and launching an awesome FBA business. His free stuff is GREAT, I can’t even imagine how powerful the group mastermind, coaching and step-by-step hand holding is for people putting it all on the line and looking to build a badass business.

The Amazon Copywriting BibleBONUS: Anyone who signs up for Scott’s proven private label classroom through the FBA ALLSTARS affiliate link will get the Amazon Copywriting Bible from yours truly 100% FREE.

That is a $97 value that will add tons of sales every single day to your products. And, we’ll even get you on the podcast after to share YOUR success story!

So, join the FREE workshop and shortcut your Amazon start.

Keyword Research – Sell More and Rank Your Listings


For the longest time there was no good keyword and SEO tool for Amazon sellers. That just changed. Helium 10 has a powerful keyword research tool that’s help me add TONS of new keywords to my backend and PPC campaigns. It also checks if Amazon’s indexing your listing for certain keywords, creates and checks common misspellings, crunches backend keywords and helps optimize with on page SEO. I highly recommend it. Get $100 OFF per month for LIFE with offer code: FBAALLSTARS when you sign up for the Platinum Plan!

Google Keyword Planner

Google is organic search and they have a FREE tool to go through ALL the data. Search keywords, get suggestions and check search volumes (great for Amazon keyword selection and setting up PPC ) and even steal competitor keywords…

Merchant Words

Here’s another great tool to estimating Amazon traffic. Merchant Words searches products and provide calculated estimates on Amazon search volume. I’d stick with the free version personally but assume both are useful.


Dominate keyword ranks and sales with auto-complete search volume information from Amazon, Google, Youtube and more. The recommendation engine (when Amazon or Google autocomplete before you finish typing) is a powerful long tail traffic source to focus on the exact phrases buyers and browsers are searching for. Again, paid and free and worth checking out.

Copywriting and Conversion Rates

The Amazon Copywriting Bible

The Amazon Copywriting BibleYou said you wanted a better, business boosting book on Amazon sales and conversion rates. So I wrote it. The Copywriting Bible is the best Amazon focused copywriting book out there.

It is a step-by-step process. We find the important keywords, we research customer wants and then we write. First, a tested headline formula designed to sell well and rank better. Then bullet point strategies and writing styles proven to convert. We make a sales letter for your product and optimize the description. We cover all the bases on increasing conversion rates. Each chapter boosts your conversion rates. Each helps you rank higher. Everything is important and together it takes average and above average Amazon listings to the next level.

Convert Better. Sell More. Rank Higher. It’s that simple. Check it out today!


I just found out about AMZ Split and I’m pumped. This is a kickass split testing software for Amazon listings. Test titles, bullets, descriptions and more easily and effectively track conversion rates. That means better converting, more profitable listings. Use Coupon Code: FBAALLSTARS to get 20% OFF your first month and start selling better today.

Amazon Business Software and Keywords


I got started in Amazon and expertly crafting and strategizing SEO and keyword ranks with AMZTracker, the software to skyrocket sales and was glad I did. AMZTracker comes with a built in, robust review club, keyword and BSR, superurls (uncertain on the effectiveness of these anymore) and a whole lot more. It makes a great addition to any FBA business as it allows you to constantly track and improve organic ranks and of course product sales over time.

AMZTracker Amazon Keyword SEO Software


What a name. I fucking love this software. It tracks profit, it tracks individual unit sales, it tracks PPC, keywords rankings…it does everything. In an instant I know EXACTLY how my Amazon business is doing. No more lying to myself about margins, ad spend or profitability. That means calculated decisions based off facts – ie pushing profit and business success.

The dashboard shows revenue, profit and margins per product. It automates things I needed to yet was too lazy to do. That frees my time for bigger, better things.

SAVE 20% for an ENTIRE year. Just $77 a month for FBA ALLSTARS listeners instead of $97 a month.

HelloProfit Amazon Software


The awesome seller software I helped build and launch but ultimately had to walk away from is a killer tool for FBA sellers keyword ranks, PPC tracking, BSR history and everything you need to build and scale your Amazon business. Oh yeah, did I mention feedback follow ups and a growing, ethical review club.

Amazon Autoresponders – Automate Reviews and Feedback

Feedback Genius

I personally use Feedback Genius and recommend Feedback Genius for my Amazon autoresponder follow up sequence. It’s an incredibly easy to use and powerful tool to automatically get feedback and reviews from customers when they buy your products. I particularly like some of the variable tags and automation capabilities around sending response emails after customers leave positive feedback…hello 5 star reviews 🙂


Salesbacker is a system to automate customer emails and interact with Amazon buyers at scale. Follow up sequences save tons of time and money and with a decent follow up email series, can systematize the process of boosting seller feedback and reviews – to drive your Amazon business forward.

Inventory Management Tools


Forecastly is a powerful inventory tracking tool designed to help you with reorders, inventory projections, inbound shipping and a hell of a lot more. I love it to know exactly when I should reorder, how much and the simple built in PI system to setup orders with suppliers. It also tracks shipments to Amazon, telling you which shipments Amazon messes up and where you can get reimbursed full product price for lost inventory. Check it out today.


TeikaMetrics is the elite Amazon seller’s dream. The software combines virtually all aspects of running an Amazon business into easy to interpret data, analytics and advice. From tracking inventory, projecting orders, reducing fees and hardcore PPC optimization. TeikaMetrics provides $100k+ sellers with the high level tools to build and manage an Amazon empire. It really shines in raw data power and can help sellers monitor and control tons of SKUs without worry. Sign up for a free demo of TeikaMetrics for your business today!

Pay Per Click Tools

PPC Entourage

This is my NEW FAVORITE software and biggest recommendation. I love their ACOS scraping feature to find new keywords. I’m growing sales and saving cash with suggested ACOS range bids. Plus Entourage helps me find non-profitable keywords and search terms to save a ton of money. 15% OFF for ENTIRE year with Coupon Code: FBAALLSTARS


PPCScope is the PPC tool I planned to build but never had the time too. If you missed our in-depth advertising interview with founder Brian Johnson, you can check that our here. The software is pretty powerful though. It helps you evaluate ad campaigns, keywords and spend to reduce ACOS while fine-tuning the target of your PPC to maximize profit. There is a special discount for FBA ALLSTARS too, 37.5% OFF for 6 months and 25% for life. That’s not bad on a tool that takes the pain out of PPC.

Product Sourcing – Finding Suppliers

Alibaba – The undisputed king to connect with factories, trade companies and manufacturers around the world, Alibaba is where the world sources its products. There will be a podcast episode on this shortly so stay tuned..

AliExpress –Like Alibaba for smaller orders and samples. Not a fan personally but great for small steps into private labeling.

Product Reviews – Social Proof Sells

Amazon announced an earth shattering update to their Terms of Service just a few days ago. FBA sellers are reporting, though unable to confirm that SuperURLs and big product giveaways are losing umph when it comes to sales and keyword rankings. As of yet there is no consensus however so I’ll include links to some of the preferred review and product launch services out there.

US Market


Another great Greg Mercer platform that helps Amazon sellers connect with reviewers to do promo giveaways, rank products higher and collect reviews. Works well, easy to use and you can setup keyword search messages for customers to search for and buy your product, which boosts rankings – Try ReviewKick today.


Tomoson’s a popular platform for connecting bloggers interested in product reviews with private label sellers looking for promotion and reviews – essentially perfect for Amazon sellers (although a bit clunky and time consuming). Tomoson has a FREE 30 day trial so you can use it for your first product launch and get reviews quickly without having to pay for the overly expensive service.

European Markets


Selling in UK? Germany? More? You need to get reviews for your products and push product ranks. And the nice thing about Europe is you don’t need so many reviews to dominate. Plus get 10% OFF your entire order with COUPON CODE: FBAALLSTARS10 

Money, Bank Accounts and Currency Transfers

Selling outside your home country and struggling to get a bank account and get paid by Amazon?

World First

Want to save 2+% on ALL foreign Amazon payments and transfers? I am getting WAY more of the money I earn in Amazon Europe and Japan with World First, a virtual bank account that allows me to accept Euros, GBP, USD, Yen and much more. It is ideal for international ecommerce. And it saves you a ton. Amazon charges you 4% to transfer money to USD account (or vice versa) World First charges 2% (or less for larger sellers)! That is a big damn difference.

For a 100k a month seller, that is 2 grand difference every month – no strings. Check them out with this link to save a ton on Amazon’s fees big.


Crowdfunding for Amazon. You need cash for your FBA empire. And Cashflow sucks. MOQs suck. Stockouts suck. UpFund helps private label sellers without years of financial data raise funds to fuel FBA growth without all the legal hurdles. It’s pretty cool, fast easy and cheap. And Manny Coats of AMPM Podcast raised over $56k. That is real money.

Europe Specific Stuff

VAT Services + Translations

FBA Hero

If you are selling in Europe and above the VAT thresholds that apply to each country, you NEED to pay VAT. It sucks. FBA Hero helps Amazon sellers with handling 100% of VAT filings and paperwork for only $147 a month per country needed. It’s a great offer and for listeners, use the following link and mention the podcast to get your first month free!

Oh, and guess what – they also do translations and review campaigns for all your products. It is great. Transition from selling in the US and move over to Europe seemlessly with help turning your listings into German, French, Spanish and Italian from experts who have been helping European sellers succeed.

Email Marketing Off Amazon

Active Campaign

Holy shit this rocks. Just started with Active Campaign and it blows Mailchimp and AWeber out of water! Build out intensive ecommerce funnels, create customer tags, send sequences based off sales, on page actions and more. This is a really really cool and customizable marketing platform with built in CRM and I definitely recommend this if you are serious about off Amazon ecommerce success.


Email marketing is the true power behind most all successful ecommerce companies. Your customer list is what drives repeat sales, profit and is the one asset Google, Amazon or any other big player can never take away from you. AWeber it top dog when it comes to email marketing, building funnels, managing lists and interacting with customers. It’s an inexpensive, powerful and easy to use to use email marketing software that FBA sellers need to grow and scale.


Mailchimp is another great email marketing provider, though a bit less powerful than AWeber. They have autoresponders and work list management but have less powerful automation tools and segmenting than AWeber which make it harder for effective upsells. Either are great options for FBA sellers just getting into email marketing though and will do what you need.

Off Amazon Ecommerce


Honestly it’s an easy choice here when taking your FBA brand off Amazon. Shopify is the fastest, easiest and most effective shopping cart to get started for ecommerce sellers looking to scale and grow a business. Their free templates are awesome (I actually use a free theme on my own Shopify site and get complements all the time) and they take a lot of the hassle of building an ecommerce store out of the equation. Unless you’re building a massive site with loads of products, I’d personally stick with Shopify as they are pretty simple yet plenty powerful (I’ve used BigCommerce before and results are night and day apart and support has been great).



I used to do my own accounting and bookkeeping. I don’t now. But either way, you need to have the numbers to understand the ins and outs of your business. I personally use and like Xero as it is really easy get started, most accountants and bookkeepers are familiar with it, it is cheap and it is web based. Check them out today and for goodness sake outsource accounting and bookkeeping ASAP.