Amazon Best Sellers

Product Selection and Brand Building for Amazon FBA Sellers – ALL02

Amazon product and niche selection are can make or break your FBA business. It’s important to do the due diligence, research and product sourcing to find the perfect (or more likely good enough) product and brand to go forward  with. Today we’ll look at some criteria for evaluating product ideas and ensuring private label profitability – don’t waste time and money on a loser. We all make mistakes, minimize them and max out results by planning ahead.

Product Selection Time

  • What to do if you don’t have a product to sell
  • Ways to track Amazon sales and why it matters
  • How to decide what product price point to target
  • Why Amazon ads need money to work
  • What to do when competing with big brands
  • How to take advantage bundling and Amazon automatic upsells
  • Why supplements and beauty products are so competitive
  • What Walmart knows about Amazon sales
  • What China is doing to change the world of manufacturing

Product Selection Criteria

  1. Sales Volume – Best Seller Ranks <1000
  2. Price Range: $15-60
  3. Margins >33%
  4. Dimensions: Weight < 1 lb, Length <18″
  5. Can it be private labeled?
  6. Does product lead itself to related products or multi-product orders.
  7. Can you build a brand around it??? At least 4 products in the line.
  8. Are there enthusiasts? Is it fun?
  9. Low competition -Not too many reviews

Go do this now!

Tools and Resources Mentioned During the Show


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  1. Hey Matt,
    thanks so much for your podcast. Really like your style. It’s really refreshing and entertaining compared to what’s out there.

    I was wondering: when you guys talk about the product line, and adding complementary products to your line… how do you validate their potential? Cause I found a really good first product to sell: good margins, big enough demands, low competition, aso, but as soon as I look around for other products that would fit the line, the margins and demand are lower and competition is higher. I am wondering: does your first “top seller” product balance that enough (through additional sales to those people who bought already product 1) or do all potential additional products have to match your criteria (>15$, >1000BSR, etc.)? Which would mean you do not just have to find 1 power product, but 3-4… kind of a power brand.

    Would appreciate your thoughts on that.

    Thanks a lot

    • Really depends. I wouldn’t count on the boost, do a product if it makes sense as a standalone for your goals…make sense? 10 a day, 20 a day, 5 a day…whatever your system/goals are

  2. Hi, I have found several products to private label and sell, but then when I look it up on Amazon, there are so many people already selling it I am scared to enter that market. After about 10 products being like this, I am frustrated to say the least. How many people selling something is to many and how can I find a product that everyone else isn’t selling yet?

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